Becoming a trusted guide and adviser to your customers to lead them through transition.
It’s now painfully obvious that what was once a “couple of weeks” could likely be the long term future of work. For the past six months the entire U.S. workforce has been living in a period of accelerated transition that has not been seen since World War II. But instead of thousands of women pouring into factories to build tanks, we are seeing hundreds of thousands of workers leaving their offices and setting up shop at the dining room table.
From adversity comes innovation, and 2020 could very well go down in history as the year Americans learned how to work remotely and without using tons of paper. And now, with the beginning of a school year that many are starting at home, anything that can be done to alleviate stress and increase productivity will be well worth the investment.
If there is one thing that a company experiencing the transition to a mostly remote workforce can use, it’s a robust Records and Information Management (RIM) provider that can guide there customers through this transition and beyond.
The Future of Work: What do your clients need?
As companies realize they can work from home and will most likely be required to for the forseeable future, one result is a decreased need for office space. But what happens to all the files that were stored in the those offices? And what to do about employees working from home with sensitive documents?
Whether the company wishes to store documents offsite, scan documents that they have to use frequently, or a combination of both, as an expert in the records and information management field you need to let people know that you have a solution that fits their needs. By being able to provide your clients with guidance through this new virtual work environment, you can build their trust and gain even more loyal customers.
How Company Maker Can Help
However, nobody is an expert at everything. So, just like companies trust you as the expert to handle their information, trusting someone to handle online marketing is a smart move. A marketing company such as Company Maker has the right techniques to make you highly visible to the office managers and records managers who are actively looking for the services you can provide.
One service we can provide is a way to implement communication strategies. Whether you need user guides, articles, or social media updates, we can help you stay in touch with both clients and employees.
Do you have employees who frequently need to access the same files and data? We can work with you to promote your data scanning and digitization services. For anyone feeling the isolation that can come with working from home, trying to understand new procedures can be stressful. Making sure they clearly understand how to access what they need to get work done will go a long way towards increasing employee productivity.
Do your customers’ employees know the legal ins and outs of managing client data? Let us help you spread the word. A little awareness raising can go a long way towards keeping data safe and avoiding costly legal struggles.
And as for traditionalists who still insist on using paper? Consider marketing your recurring residential shredding services. We can help you by designing an advertising campaign focused on this new customer need and bring in former “Shred Bin” contracts.
Contact Company Maker today to request your complimentary site assessment and proposal for the marketing services that will best fit your needs.
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